Tokyo Movie Shinsha realized Lupin III’s wide promise as he slipped out into North America’s anime market in the 1990s. Even though American anime releases were haphazard back then, many English-speaking fans were introduced to Lupin through his best films: Soji Yoshikawa's cynical, chaotic Mystery of Mamo and Hayao Miyazaki’s endearing Castle of Cagliostro. But there’s much more to the Lupin III franchise than two films, and TMS wanted everyone to know that.
The following is a pamphlet that TMS presumably put together for the Tokyo International Anime Fair and other such gatherings. I can’t be sure when it was printed, but I suspect it was drawn up before FUNimation and Geneon licensed large pieces of the Lupin III pie. It shills the first three Lupin III TV series, providing a good look at the character’s evolution. The text…well, it could’ve used some editing. Yet it captures the charm of a Lupin III caper in an odd little way.
The pitch begins with a nice collage that shows Jigen, Goemon, and Fujiko clustered under Lupin III, the “Greatest Thief of Century.” Of note is the comparatively reserved Fujiko. Most Lupin promos put her front and center in some revealing attire, but perhaps TMS didn’t want to scare off skittish foreign investors.