Sega, Strider, and Sex

It won’t be long before academia and pop culture expand and entwine so much that courses are taught in video-game history. When the lecture turns to the great System Wars of the late ‘80s and early ‘90s, professors will detail the numerous reasons Sega pulled ahead of Nintendo for a few years. The Sega Genesis had several things the old Nintendo Entertainment System didn’t, they will say. The Genesis had sharper graphics, games astonishingly close to the arcade versions, and compellingly aggressive advertising. If they’ve done their research, they’ll also mention that the Genesis had sex appeal.

This was considerably important to Sega’s target market: the teenage boys who had outgrown Nintendo and didn’t know it yet. Their hormones stewed in secret disdain for the largely sanitized NES library and the kid-safe pages of Nintendo Power. Young gamers might see something suggestive on the NES covers of Battle Chess or Swords and Serpents, but those were rare finds in the Nintendo-bordered aisles of Toys R Us or Kay-Bee. Nintendo defined more childhoods than Sega ever could, but Nintendo rarely pushed things past the level of a PG-rated movie.


Sega possessed no such scruples. The covers of Genesis games embraced sexuality whenever they could, and Sega proper led the charge with the Vallejo adornments of Golden Axe II and Alisia Dragoon, the horror-movie luridness of Night Trap, and whatever was going on with Altered Beast. Like the comics and imported anime that youngsters embraced in the 1990s, Sega’s games strove to show that they were not kid stuff.

Yet there’s one piece of Sega packaging more sexual than any other: the back cover of Strider.


There’s no need for literary analysis. Strider's pitch quickly casts both hero and player as “a crunching hulk of muscle.” What’s Strider crunching? That’s not clear, but he’ll stiff-arm his way through enemies that end up “shuddering heaps.” Next come the "alluring Amazones” who will “turn your mind manic,” and then it’s on to the snarling musclemen, grappling with our hero in a biceps-bursting embrace. My hat goes off to the writer of this, as it snuck risqué material into an innocent product even more slyly than the cover of Disney’s The Little Mermaid.

Amusingly enough, Strider itself isn’t a very suggestive game. It’s a weird one, to be sure, but the closest it gets to sexuality is a cadre of jungle amazons and their half-German battle cries.


There’s a story behind that, in fact. According to the ever-informative The Cutting Room Floor, Strider’s amazons at first walked around with one breast uncovered, as consistent with ancient Greek depictions of their kind. Capcom quickly changed this, of course.

Capcom’s solution was to affix leaves over the exposed breasts, and the whole thing seems really obvious once you know the story. The leaves don’t really fit with the amazons’ palette, and they actually disappear during animation frames that wouldn’t reveal anything in the first place. The Genesis version makes it even more apparent by giving the women slightly redesigned outfits instead of leaf-tops.

I find it amazing that someone, perhaps even Strider director Kouichi Yotsui, considered showing this in the first place. Strider ended up in arcades around the world, and I can only imagine what would’ve happened if the first round of cabinets had shipped with actual nudity in the game. Cynical conjecture suggests that the game would’ve sold better, perhaps prompting Capcom to make Strider sequels a little more often. Yet it would never have made it into the Genesis version. Even Sega’s sex appeal had limits.

4 comments:

  1. Is there any info as to why the Nintendo version of Strider was so different from the arcade?

    I had gone for years thinking that RPG thing was all Strider was about before I discovered the arcade cabinet in the corner of a grungy casino in Vegas.

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  2. Capcom and Moto Kikaku developed the arcade Strider, the NES Strider, and the manga all at the same time. The NES game and the manga are closely tied and tell the same basic story.

    The arcade version just sorta went off on its own. Yotsui didn't think the arcade Strider could support a complex storyline, so he changed the setting.

    http://www.lscmainframe.net/features/kyotsui.html

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  3. Retrokun8:00 AM

    sega games be more gore, blood and nudity )

    ReplyDelete

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